What a beautiful day! I walked into work today feeling great – yesterday’s Walk to School conference was very successful, and we have Louise starting on Monday to promote the primary school campaign. I can now really start to think about the secondary school campaign, and making it happen. There were lots of useful things …
I just posted that last post, and thought of another “Public Playing” example, which I think is relevant. It is Geocaching. This involves hiding metal boxes across the country (well, the world!) and then posting the GPS coordinates for them on the web. The boxes have a record card (so you can sign that you …
I read “The Plain Janes” on the train to work this morning. I was very impressed, although some of the incidental characters were a bit weak, and the ending leaves a big gaping hole for a sequel…(which I understand is already in production) There is a lot in it about spontaneous public art – which …
I have been reading a lot about comics recently. I didn’t grow up with comics (Dorset had no comic shops) but my wife’s media consumption is heavily cult – Buffy the Vampire Slayer, Angel, Firefly, Sin City, V for Vendetta, Alan Moore, Frank Miller etc etc. Through this she has gotten into comics and graphic …
Flicking through the BBC’s Gamers in the UK research, I was struck by how little the sustainable school travel sector are using games as a way of encouraging walking and cycling to school. STAT ATTACK!!!!*: 97% of teens (11-15 year olds) are regular gamers – with 56% of those gamers playing every day, and 98% …
I just read an interesting scientific paper article about reward schemes: basically the closer people are to earning a reward, the harder they try. The example given is for coffee – buy 10 cups and get one free. As people get closer to their free cup of coffee, they speed up how often they buy …
Reward schemes – what we can learn from Cafe Nero Read More »
This week I have been mostly…running around like a blue arsed fly. I started the new job on Monday, but, because there is no-one to do the old job (primary school Walk to School) yet, I have been trying to keep that ticking over too. On Wednesday we ran some training in London for School …
Hello. Is there anybody there? Probably not! Seeing as no-one knows I am here yet. That’s OK though – I have to start somewhere. My idea is that, by documenting the development of our new Walk to Secondary School campaign online, people can get a feel for where it is heading and – more importantly …
